Dallas North Aquarium Privacy Policy

Effective Date: October 21, 2025
Website: www.dallasnorthaquarium.com

Dallas North Aquarium respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and what rights you have. If you have questions, please contact us at scrawford@dallasnorthaquarium.com.

1. Scope

This policy applies to our website, dallasnorthaquarium.com, and any related online services — including payment buttons for service deposits and in-store pickups, and our Printful merchandise store.
It does not apply to other websites or third-party platforms that we do not control.

2. Information We Collect

We collect information directly from you, automatically through our site, and through third-party services used to process orders or payments.

Information you provide directly:

Your name, email address, phone number, and billing or shipping details
Messages or inquiries sent through our contact form or email
Details provided when scheduling a service, requesting a quote, or making a payment for pickup or service work
Payment information when you use a pay button (payment details are handled securely by Wix Payments, PayPal, or Stripe — we never store full credit-card numbers)
Information provided when ordering merchandise through our Printful shop

Information collected automatically:

Your IP address, browser type, device information, and pages visited
General analytics data to help us understand site performance and visitor activity
Cookies and similar technologies that help us operate and improve our site

We do not intentionally collect sensitive personal data such as government IDs, medical information, or financial account details beyond what’s required for legitimate transactions.

3. How We Us Information

We use your information to:

Process and confirm payments for services, deposits, or in-store pickup orders
Fulfill Printful merchandise orders
Communicate with you about appointments, orders, or updates
Respond to questions and customer service requests
Improve our website and offerings
Send marketing updates or newsletters (only if you’ve opted in)
Protect against fraud and comply with legal requirements

4. Payments and Third-Party Services

When you use our pay button or make an online transaction, your payment is securely processed by a third-party provider such as Wix Payments, PayPal, or Stripe. These providers encrypt and process your financial data directly — Dallas North Aquarium does not have access to or store your full payment information.

Our merchandise orders are fulfilled through Printful, which handles production, payment, and shipping for online orders. You can review their Privacy Policy for more details.

Because we use Wix to host and manage our website, Wix may also collect data such as site traffic, device type, and usage analytics to help us operate our site securely and efficiently.

5. Cookies and Analytics

We use cookies and similar technologies to:

Enable core website functions (like contact forms and payment processing)
Remember visitor preferences
Analyze traffic and user behavior (e.g., through Wix Analytics or Google Analytics)

You can control cookies through your browser settings or the cookie banner that may appear on our site. Some cookies are essential and can’t be disabled without affecting site functionality.

If you wish to opt out of targeted or interest-based advertising, visit:

Network Advertising Initiative Opt-Out
Digital Advertising Alliance Opt-Out

We do not currently respond to browser “Do Not Track” signals, but we respect legally required opt-out mechanisms where applicable.

6. Information Sharing

We may share information only when necessary, including with:

Service providers (hosting, analytics, customer support, and email management)
Payment processors to complete authorized transactions
Printful for merchandise production and shipping
Legal authorities or regulators when required to comply with the law or protect our rights and safety

We do not sell your personal information.

7. Data Retention

We keep personal information only as long as needed for business, recordkeeping, or legal reasons. When data is no longer necessary, it is securely deleted or anonymized.

8. Security

Wix and our integrated providers use encryption, secure servers, and standard industry practices to protect your data. While no online system is 100% secure, we take reasonable steps to safeguard personal information against unauthorized access, alteration, or misuse.

9. Children's Privacy

Our website is not directed toward children under 13 years of age, and we do not knowingly collect personal information from them. If we learn that we have collected information from a child, we will delete it promptly.

10. Your Privacy Rights

Depending on your location, you may have the right to:

Access, correct, or delete your personal information
Request a copy of your data
Withdraw consent for marketing or cookie use
Opt out of data sharing used for targeted advertising

To exercise these rights, contact us at scrawford@dallasnorthaquarium.com. We will verify and respond to your request in accordance with applicable laws.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our business, legal requirements, or technologies. The most recent version will always appear on our website with the current effective date at the top.

12. Contact Us

If you have questions or requests regarding your personal information, please contact us:

Email: scrawford@dallasnorthaquarium.com
Mailing Address:
Dallas North Aquarium

2910 E. Trinity Mills rd, Carrollton, Tx, 75006
Attn: Privacy